HEADING HOME

HEADING HOME

Full Brand Campaign

Art Director: Jim Bizier

The Idea.

Heading Home is a leader in the effort to end homelessness in Eastern Massachusetts.

When your homeless, you’re stressed, spread thin, and always thinking about your next move. When you finally have a place to call home, you’re reminded of the independence it provides in even the smallest of details.

The Campaign.

We wanted to show the relief that having a home provides, by highlighting the little things you might not even consider when thinking about Heading Home’s work.

The Social.

The Mini Documentary

This campaign allowed us to also create a mini documentary on one of the clients Heading Home had helped place into permanent housing in the last year. Hear more about Shamia’s story:

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