HEADING HOME
HEADING HOME
Full Brand Campaign
Art Director: Jim Bizier
The Idea.
Heading Home is a leader in the effort to end homelessness in Eastern Massachusetts.
When your homeless, you’re stressed, spread thin, and always thinking about your next move. When you finally have a place to call home, you’re reminded of the independence it provides in even the smallest of details.
The Campaign.
We wanted to show the relief that having a home provides, by highlighting the little things you might not even consider when thinking about Heading Home’s work.
The Social.
The Mini Documentary
This campaign allowed us to also create a mini documentary on one of the clients Heading Home had helped place into permanent housing in the last year. Hear more about Shamia’s story: